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At the beginning of 2016, we decided to control retail prices in the Internet space. We found guys who offered to automate this process. We were satisfied with the trial result and at the moment we are monitoring most of the IMs, including stores at PROM.
However, I note that knowing about the situation on the market and having a controlled situation are not the same thing.
The control system REALLY makes it easier to find dumping shops, but it does not fix prices.
To really maintain the MAP/ MSRP, the daily work of a manager is necessary, who will ring up stores with an underestimated (or overpriced) price.
When our company faced the need to monitor the distribution of Varta products in online stores, we turned to Price Control. More than 80 online stores were included in the monitoring, most of which provided outdated or frankly irrelevant information on their pages. To solve this problem, we were offered the services of regular monitoring of online stores and the hotline aggregator, including through individual contact with each of the stores.
During the period of our cooperation, the number of online stores displaying irrelevant or incorrect information has decreased tenfold. Daily monitoring is presented in the form of convenient informative reports, and the control department promptly responds to each new seller who is included in the monitoring.
We thank Price Control for its productive and professional work and for solving our problems. We recommend them to every company that wants to put things in order in its segment of the Internet market.
We started working with the project in September 2015. At that time, non-compliance with the recommended selling price by online stores had already become a pressing issue and the proposal that came from the project was accepted without discussion - we must try!
For the test period, we connected 10 online stores for control, which included both large and small sites. During testing, the project showed itself from the best side. We not only obtained an evidence base for explicit dampeners, but also identified tricksters who started dumping only on weekends or at night, and especially “advanced” dampeners revealed the IP addresses of computers from which monitoring was carried out and personally showed the “correct” prices for them.
The service dealt with all the problems that arose quickly, thanks to the guys for their responsive work and fine-tuning the monitoring to our requests.
Now we have switched to a package of 20 stores and 1000 Monitoring items. All our customers, both online stores and wholesalers, noted a significant improvement in the market environment. The seller's profit from the sale of our product has increased, which made our product more interesting against the background of competitors.
The next stage is the fight against violators of online stores, on which we have no direct influence. But for this task, the guys already have a solution - legal support.
Back in 2016, we began cooperation with the project team. More than a year used only the monitoring service. We regularly received reports and tried on our own to influence violators of retail recommended prices. There was an effect, but it took a very long time to influence the violators. Work on influencing violators through our dealers did not give a real result. Our employees did not have enough time to work with online stores. There were still violations.
By the end of 2017, they actually planned to abandon the service. In November 2017, we decided to use the “Antidumping” service. Already in the first month of work, dumping fell several times. By outsourcing the work of influencing violators, we freed up the working time of our employees and got a certain result thanks to the perseverance of the Antidumping project team.
After six months of cooperation, less than 5% of the total number of our clients work on the Internet at low prices. Significantly reduced calls to the marketing and sales department from our partners about the violation of retail prices by others.
In general, we are satisfied with the result. We are also pleased that the project management is ready for quick and flexible changes for its regular customers.
Our representative office does not sell products. Importers work, and we help them build a profitable business.
For a long time, the problems of pricing on the Internet did not concern us directly. With the advent of our products in large online stores, the issue of dumping has become acute.
There were no free "hands" at the representative office, we decided to find them on the side. At the beginning of 2017, they gave the Pricecontrol project one store to work on. They completely removed our trademarks from it. By the end of 2017, 40 stores were put into operation. In five months, the guys completely leveled the situation in them.
Today we have entered a new stage of cooperation. Pricecontrol employees themselves find violators of our pricing policy and automatically include them in the work. Now the situation with dumping in the Internet channel is controlled and is constantly improving. Of the special advantages of the project, I can note that we pay only for the result achieved.
Accent Electronic is the main national provider of solutions in the field of IT, telecommunications, construction and energy in the Republic of Moldova.
Working since 1991, we have become the largest distributor in Moldova and in the region, uniting about 70 world brands. The volume of price analytical information on numerous commodity items has grown so much that it required the allocation of a separate structural unit, as well as partial automation of the process of collecting price information, both for retail and wholesale prices.
Thanks to Price Control, we managed to solve not only the task of daily collecting information on hundreds of items from dozens of online stores, with absolute accuracy and the practical absence of significant errors, but also to fully automate many processes for collecting price and configuration information on key commodity items.
The management of the Price Control company met us halfway and agreed to carry out the difficult work of developing unique tools that we successfully use to compete in the current crisis.
Cooperation with Price Control helps to increase the efficiency of the brand management team by providing timely price information and ensuring constant monitoring of the market.
In July 2019, our company came to the decision that it is necessary to control the recommended retail price (MAP/ MSRP) for our exclusive products - ceramic tiles and porcelain tiles of European brands.
To do this, we analyzed the market of proposals for monitoring prices on the Internet in Russia. A feature of our task was that we have a relatively small assortment to control up to 700 SKUs with a large number of dealers (more than 300).
The most interesting conditions were offered by PriceControl, while they promised to create a monitoring system exclusively for our needs. There were some difficulties in the setup process, this was due to the different structure of dealer online stores, but the guys coped with the difficulties that arose, and in the future, if problems arose, they always quickly solved them. After some time, we discovered that dealers do not dump on websites, but do it in Yandex.Market. Therefore, together with Price Control, we set up a price monitoring system in the Market, which made it possible to achieve 100% compliance with the MAP/ MSRP for our products throughout the Russian market from Vladivostok to Kaliningrad.
We are especially grateful for the automated system for notifying violators about dumping, which significantly frees managers from the routine work of notifying dealers about violations.
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The database of installers is collected by us from open sources. We work on data parsing with sites that do not prohibit the collection of data from their pages. We adhere to legal restrictions and the policies of the sites themselves.
We recommend that you contact the sites themselves directly. Often they, by prohibiting automatic price monitoring to third-party services, themselves trade in the information you need.
The data structure of the installer database depends primarily on the terms of reference of the customer and the sites on which we have to collect information. It can be registration data, contacts, description of activities, clients…
We collect information that is publicly available. We do not collect confidential information, we do not violate the rules established by the sites, we do not access sites under client access.
We understand the problems of protecting intellectual property on the Internet, but we fully comply with the norms and rules established by law.