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- Competitor price analysis
- Parsing competitor prices
- Comparison of competitors' prices
- Compare prices with competitors
- Fight against competitors dumping
- Competitive pricing in an online store
We find all online stores, marketplaces and message boards selling your products
We make a cut at the prices of competitors from once a day, up to once every fifteen minutes
We give you the opportunity to set up flexible pricing rules for each group of goods
We make an instant repricing of all your products and automatically upload new prices to your website
Book a consultation with our specialist
At the beginning of 2016, we decided to control retail prices in the Internet space. We found guys who offered to automate this process. We were satisfied with the trial result and at the moment we are monitoring most of the IMs, including stores at PROM.
However, I note that knowing about the situation on the market and having a controlled situation are not the same thing.
The control system REALLY makes it easier to find dumping shops, but it does not fix prices.
To really maintain the MAP/ MSRP, the daily work of a manager is necessary, who will ring up stores with an underestimated (or overpriced) price.
Our representative office does not sell products. Importers work, and we help them build a profitable business.
For a long time, the problems of pricing on the Internet did not concern us directly. With the advent of our products in large online stores, the issue of dumping has become acute.
There were no free "hands" at the representative office, we decided to find them on the side. At the beginning of 2017, they gave the Pricecontrol project one store to work on. They completely removed our trademarks from it. By the end of 2017, 40 stores were put into operation. In five months, the guys completely leveled the situation in them.
Today we have entered a new stage of cooperation. Pricecontrol employees themselves find violators of our pricing policy and automatically include them in the work. Now the situation with dumping in the Internet channel is controlled and is constantly improving. Of the special advantages of the project, I can note that we pay only for the result achieved.
We started working with the project in September 2015. At that time, non-compliance with the recommended selling price by online stores had already become a pressing issue and the proposal that came from the project was accepted without discussion - we must try!
For the test period, we connected 10 online stores for control, which included both large and small sites. During testing, the project showed itself from the best side. We not only obtained an evidence base for explicit dampeners, but also identified tricksters who started dumping only on weekends or at night, and especially “advanced” dampeners revealed the IP addresses of computers from which monitoring was carried out and personally showed the “correct” prices for them.
The service dealt with all the problems that arose quickly, thanks to the guys for their responsive work and fine-tuning the monitoring to our requests.
Now we have switched to a package of 20 stores and 1000 Monitoring items. All our customers, both online stores and wholesalers, noted a significant improvement in the market environment. The seller's profit from the sale of our product has increased, which made our product more interesting against the background of competitors.
The next stage is the fight against violators of online stores, on which we have no direct influence. But for this task, the guys already have a solution - legal support.
Back in 2016, we began cooperation with the project team. More than a year used only the monitoring service. We regularly received reports and tried on our own to influence violators of retail recommended prices. There was an effect, but it took a very long time to influence the violators. Work on influencing violators through our dealers did not give a real result. Our employees did not have enough time to work with online stores. There were still violations.
By the end of 2017, they actually planned to abandon the service. In November 2017, we decided to use the “Antidumping” service. Already in the first month of work, dumping fell several times. By outsourcing the work of influencing violators, we freed up the working time of our employees and got a certain result thanks to the perseverance of the Antidumping project team.
After six months of cooperation, less than 5% of the total number of our clients work on the Internet at low prices. Significantly reduced calls to the marketing and sales department from our partners about the violation of retail prices by others.
In general, we are satisfied with the result. We are also pleased that the project management is ready for quick and flexible changes for its regular customers.
When our company faced the need to monitor the distribution of Varta products in online stores, we turned to Price Control. More than 80 online stores were included in the monitoring, most of which provided outdated or frankly irrelevant information on their pages. To solve this problem, we were offered the services of regular monitoring of online stores and the hotline aggregator, including through individual contact with each of the stores.
During the period of our cooperation, the number of online stores displaying irrelevant or incorrect information has decreased tenfold. Daily monitoring is presented in the form of convenient informative reports, and the control department promptly responds to each new seller who is included in the monitoring.
We thank Price Control for its productive and professional work and for solving our problems. We recommend them to every company that wants to put things in order in its segment of the Internet market.
Accent Electronic is the main national provider of solutions in the field of IT, telecommunications, construction and energy in the Republic of Moldova.
Working since 1991, we have become the largest distributor in Moldova and in the region, uniting about 70 world brands. The volume of price analytical information on numerous commodity items has grown so much that it required the allocation of a separate structural unit, as well as partial automation of the process of collecting price information, both for retail and wholesale prices.
Thanks to Price Control, we managed to solve not only the task of daily collecting information on hundreds of items from dozens of online stores, with absolute accuracy and the practical absence of significant errors, but also to fully automate many processes for collecting price and configuration information on key commodity items.
The management of the Price Control company met us halfway and agreed to carry out the difficult work of developing unique tools that we successfully use to compete in the current crisis.
Cooperation with Price Control helps to increase the efficiency of the brand management team by providing timely price information and ensuring constant monitoring of the market.
In July 2019, our company came to the decision that it is necessary to control the recommended retail price (MAP/ MSRP) for our exclusive products - ceramic tiles and porcelain tiles of European brands.
To do this, we analyzed the market of proposals for monitoring prices on the Internet in Russia. A feature of our task was that we have a relatively small assortment to control up to 700 SKUs with a large number of dealers (more than 300).
The most interesting conditions were offered by PriceControl, while they promised to create a monitoring system exclusively for our needs. There were some difficulties in the setup process, this was due to the different structure of dealer online stores, but the guys coped with the difficulties that arose, and in the future, if problems arose, they always quickly solved them. After some time, we discovered that dealers do not dump on websites, but do it in Yandex.Market. Therefore, together with Price Control, we set up a price monitoring system in the Market, which made it possible to achieve 100% compliance with the MAP/ MSRP for our products throughout the Russian market from Vladivostok to Kaliningrad.
We are especially grateful for the automated system for notifying violators about dumping, which significantly frees managers from the routine work of notifying dealers about violations.
In order to monitor the prices of competitors, you need to identify them, to understand for each category of your assortment, which site is your real competitor.
Recently, marketplaces have received a lot of development. It makes sense to check the availability of your products on these sites before determining the control points.
Then you just give us a list competitors and we set up regular marketplace monitoring and online stores .
Our packages are tied to the total volume of competitor price monitoring. The number of conditional positions for tracking prices is determined by multiplying the number of competitor sites by the number of positions in monitoring. For repricing, we do not take separate money. It is done automatically according to the rules you set.
Cutting prices to eliminate competitors from the market can work for a very short time, while customers see new prices and competitors trade at old ones.
All your competitors are constantly monitoring your prices. In an hour, they will know that you are dumping and will lower their prices to your level or even lower.
This can happen over and over until you hit the bottom of your sales margin. You won’t be able to earn much.
Manufacturers and suppliers of goods also regularly monitor online stores for compliance with their pricing policy in the Internet channel. They can completely stop shipping their goods to dumping stores.
The Internet is a single system around the world. There is no fundamental difference whether it is parsing the prices of marketplaces in the USA or monitoring the prices of competitors in Ukraine. Of course, there are separate features of regional markets, but the basic principles of online trading are the same everywhere.
There are big differences in the protection of intellectual property on the Internet. In the European Union and Ukraine, the principle of exhaustion of the rights of the TM owner after the first sale of their goods is in effect.
Any seller has the right not to comply with the manufacturer’s recommendations regarding product sales prices.
In a number of other countries, such as the United States, the copyright holder may prohibit any seller from trading his TM to protect the brand on the Internet.
Competitor price analysis is the most effective competitive pricing tool for online stores and merchants. It allows you to timely notice price changes in the market and make your own repricing.
Price analysis of competitors is a mandatory mechanism for implementing dynamic pricing in retail.
In order to properly combat the dumping of competitors, it is necessary first of all to find out the reasons for this situation. You can read more about this problem and how to solve it in our article “Dumping from A to Z”
True. Online stores, for example, can adhere to the supplier’s MАP on the pages of their resource, and put the price much lower in an advertisement on a price aggregator. They use this technique to attract additional traffic from the price aggregator, in the hope of persuading the buyer to purchase the product from them at the recommended price.
We recommend that all our clients monitor the prices of marketplaces and online stores and, at the same time, order price monitoring of price aggregators from us.
Competitors’ prices are collected automatically. The price parser goes to the sites of your competitors on a schedule and collects on the pages the information that is needed for analysis. This information includes price, product availability, stock availability, free shipping…
The next step is to compare the received data with the information on your website and form recommendations for competitive pricing.
Monitoring the prices of competitors on the Internet will collect all the current prices from sellers’ websites. These prices may not be current – archival, in another currency, with errors…
Revaluation rules must necessarily take into account restrictions on the minimum price.
Regardless of the price of competitors, your price should be set at the level of purchase plus markup, cost-effective to sell this range.
Also, we recommend that you contact your supplier for assistance. He can find out what product your competitor is selling with the help of a control purchase. According to the results of the purchase, information about the trade in counterfeit or parallel imports often pops up. You can also use our control purchase service to find out the reasons for competitors’ dumping.
To get the best value for money from our price monitoring, it is worth consulting with our experts. We will help you select exactly those products for scraping that are most important for the systematic collection of their prices. With the choice of competitors, too, there is experience in helping. We will make tangible discounts for large volumes of monitoring.
For a timely response to price changes in the market, you need to set up automatic revaluation of your own goods.
It is this task that our competitor price monitoring service solves.
We will set up a regular collection of prices from your competitors. You write down the rules for the revaluation of goods. Our system will automatically re-evaluate and upload new prices to your website.
Order price monitoring does not take much time. You fill out the application form – enter your nomenclature and platforms for price comparison.
The setup time depends on the number of your products and the number of competitors’ stores. The average set up time does not exceed fifteen business days from the moment we receive your application.
The competitor’s price parser is configured to collect information that is in the public domain. Online stores and marketplaces do not hide their prices for goods. On the contrary, they advertise them on various price aggregators, in search results, on banners…
Price parsing is legal. The only limitation is the quality of the parsers themselves and the frequency of parsing competitors’ prices. When tracking prices, it is important not to create an excessive load on the servers of Internet sites.
The only thing we can offer in this situation is to increase the frequency of monitoring prices of competitors. We can track their prices every hour. It makes sense to make very frequent monitoring of competitors’ prices for several days – a week.
During this time, we will be able to calculate the repricing system for goods by your competitors and set up our own repricing.
Offline monitoring of competitors’ prices is carried out by people who fix price tags on the shelves and transfer this information to electronic form. The process is long, labor-intensive, and not always safe.
Online monitoring is done by a program – a parser of competitors’ prices. Automatic monitoring of competitors’ prices by the parser is done without human intervention, on schedule, very quickly. The data is already received in electronic form – convenient for further processing.
Competitive price analysis and own revaluation also does not take much time.
To order a service, contact us!
Monitor competitor pricing is a systematic business process for searching for Internet sites and parsing prices for them. It is used to optimize its pricing policy and maximize profits from the sale of services and goods. To automate this process, our service "Monitoring the prices of competitors" is used.
Competitor price monitoring program is a set of measures to find and identify your real competitors, set up regular parsing of prices and the availability of goods on their sites, analyze their real price offer and develop your own dynamic pricing strategy.
The competitor price analysis program allows you not only to track the prices of competitors, but also to set your own prices to maximize the profit from sales.
According to numerous studies, more than 60% of the weight in a person's decision to buy a particular product depends on the price of it. Ceteris paribus, the buyer will buy exactly where the price of the product is cheaper. That is why it is so important to constantly have up-to-date and reliable information about the prices of your products on competitor sites.
Choosing the right competitors for different groups of your products and regularly collecting information about prices in them, that is, monitoring competitors' prices, will help our service Price Controls.
We will find and select competitors, set up comparisons correctly, and collect all the information you need on a regular basis. With us you can earn more.