We independently find all trading platforms on the Internet where your rights to TM are violated
We remove violations by online stores, marketplaces, bulletin boards of your rights to TM
We remove the issuance of pages with your products, where there are violations from the issuance of search engines
We find suppliers of goods in the Internet channel that violate your trade policy
At the beginning of 2016, we decided to control retail prices in the Internet space. We found guys who offered to automate this process. We were satisfied with the trial result and at the moment we are monitoring most of the IMs, including stores at PROM.
However, I note that knowing about the situation on the market and having a controlled situation are not the same thing.
The control system REALLY makes it easier to find dumping shops, but it does not fix prices.
To really maintain the MAP/ MSRP, the daily work of a manager is necessary, who will ring up stores with an underestimated (or overpriced) price.
When our company faced the need to monitor the distribution of Varta products in online stores, we turned to Price Control. More than 80 online stores were included in the monitoring, most of which provided outdated or frankly irrelevant information on their pages. To solve this problem, we were offered the services of regular monitoring of online stores and the hotline aggregator, including through individual contact with each of the stores.
During the period of our cooperation, the number of online stores displaying irrelevant or incorrect information has decreased tenfold. Daily monitoring is presented in the form of convenient informative reports, and the control department promptly responds to each new seller who is included in the monitoring.
We thank Price Control for its productive and professional work and for solving our problems. We recommend them to every company that wants to put things in order in its segment of the Internet market.
We started working with the project in September 2015. At that time, non-compliance with the recommended selling price by online stores had already become a pressing issue and the proposal that came from the project was accepted without discussion - we must try!
For the test period, we connected 10 online stores for control, which included both large and small sites. During testing, the project showed itself from the best side. We not only obtained an evidence base for explicit dampeners, but also identified tricksters who started dumping only on weekends or at night, and especially “advanced” dampeners revealed the IP addresses of computers from which monitoring was carried out and personally showed the “correct” prices for them.
The service dealt with all the problems that arose quickly, thanks to the guys for their responsive work and fine-tuning the monitoring to our requests.
Now we have switched to a package of 20 stores and 1000 Monitoring items. All our customers, both online stores and wholesalers, noted a significant improvement in the market environment. The seller's profit from the sale of our product has increased, which made our product more interesting against the background of competitors.
The next stage is the fight against violators of online stores, on which we have no direct influence. But for this task, the guys already have a solution - legal support.
Back in 2016, we began cooperation with the project team. More than a year used only the monitoring service. We regularly received reports and tried on our own to influence violators of retail recommended prices. There was an effect, but it took a very long time to influence the violators. Work on influencing violators through our dealers did not give a real result. Our employees did not have enough time to work with online stores. There were still violations.
By the end of 2017, they actually planned to abandon the service. In November 2017, we decided to use the “Antidumping” service. Already in the first month of work, dumping fell several times. By outsourcing the work of influencing violators, we freed up the working time of our employees and got a certain result thanks to the perseverance of the Antidumping project team.
After six months of cooperation, less than 5% of the total number of our clients work on the Internet at low prices. Significantly reduced calls to the marketing and sales department from our partners about the violation of retail prices by others.
In general, we are satisfied with the result. We are also pleased that the project management is ready for quick and flexible changes for its regular customers.
Our representative office does not sell products. Importers work, and we help them build a profitable business.
For a long time, the problems of pricing on the Internet did not concern us directly. With the advent of our products in large online stores, the issue of dumping has become acute.
There were no free "hands" at the representative office, we decided to find them on the side. At the beginning of 2017, they gave the Pricecontrol project one store to work on. They completely removed our trademarks from it. By the end of 2017, 40 stores were put into operation. In five months, the guys completely leveled the situation in them.
Today we have entered a new stage of cooperation. Pricecontrol employees themselves find violators of our pricing policy and automatically include them in the work. Now the situation with dumping in the Internet channel is controlled and is constantly improving. Of the special advantages of the project, I can note that we pay only for the result achieved.
Accent Electronic is the main national provider of solutions in the field of IT, telecommunications, construction and energy in the Republic of Moldova.
Working since 1991, we have become the largest distributor in Moldova and in the region, uniting about 70 world brands. The volume of price analytical information on numerous commodity items has grown so much that it required the allocation of a separate structural unit, as well as partial automation of the process of collecting price information, both for retail and wholesale prices.
Thanks to Price Control, we managed to solve not only the task of daily collecting information on hundreds of items from dozens of online stores, with absolute accuracy and the practical absence of significant errors, but also to fully automate many processes for collecting price and configuration information on key commodity items.
The management of the Price Control company met us halfway and agreed to carry out the difficult work of developing unique tools that we successfully use to compete in the current crisis.
Cooperation with Price Control helps to increase the efficiency of the brand management team by providing timely price information and ensuring constant monitoring of the market.
In July 2019, our company came to the decision that it is necessary to control the recommended retail price (MAP/ MSRP) for our exclusive products - ceramic tiles and porcelain tiles of European brands.
To do this, we analyzed the market of proposals for monitoring prices on the Internet in Russia. A feature of our task was that we have a relatively small assortment to control up to 700 SKUs with a large number of dealers (more than 300).
The most interesting conditions were offered by PriceControl, while they promised to create a monitoring system exclusively for our needs. There were some difficulties in the setup process, this was due to the different structure of dealer online stores, but the guys coped with the difficulties that arose, and in the future, if problems arose, they always quickly solved them. After some time, we discovered that dealers do not dump on websites, but do it in Yandex.Market. Therefore, together with Price Control, we set up a price monitoring system in the Market, which made it possible to achieve 100% compliance with the MAP/ MSRP for our products throughout the Russian market from Vladivostok to Kaliningrad.
We are especially grateful for the automated system for notifying violators about dumping, which significantly frees managers from the routine work of notifying dealers about violations.
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We have our own parsers that can detect all references to our customers’ products on the Internet. We regularly parse this information and compare it with the one provided by the customer.
When we detect unauthorized sellers, significant price dumping, or the sale of other customer-branded products, we provide this information to customers.
We start by looking for these violations. At the second stage, we check that the client has all the necessary documents for the trademark and trademark. Then we agree with him a list of tools for protecting trademark rights on the Internet.
The tools that we offer: claims handling, complaints about hosting and search engines, test purchases to find out the channels for the goods to reach the site.
The process of protecting TM on the Internet consists of several stages.
The first step is to find places to sell your products in online stores and marketplaces. A one-time search for one or two brands costs about $100. Usually one search per month is enough. Only in the event of a sharp change in seasonal demand or the introduction of new products on the market, it is worth doing a search for representation more often.
The second stage is regular monitoring prices, availability, promotions at the points of sale found. It makes sense to connect monitoring of price aggregators. In some cases, the store may adhere to the supplier’s sales policy on its resource, and give incorrect information in advertising on aggregators. The cost of monitoring marketplace prices depends on the product matrix and the number of points for monitoring. Usually a budget of 300 USD is enough. for full control of the market in Ukraine.
At the third stage, the customer’s TM is identified and removed from stores and merchants that violate the rights of the TM owner. The average volume of an order for the removal of TM from the pages of sites of violators does not exceed 10 sites. This is about 100 USD more. per month.
Summing up all the costs, we can say about the average check of 500 USD. per month.
A prerequisite is the correct registration of your rights to the trademark and trademarks in the country where you plan to defend your rights.
The next step is monitoring and control over the use of your property by online sellers.
At the final stage, it is important to decide on a service that will help deal with the identified violations. The Price Controls service can perform this task for you.
We have been providing a full range of protection of brand rights on the Internet for more than five years. We serve more than fifty companies in the CIS and Eastern Europe in this matter.
Right holders turn to us for protection of TM. We monitor competitors’ prices for online stores and marketplaces. We help to control compliance with the online sales policy for many brands, we make test purchases on the Internet. We can collect a database of installers for manufacturers.
Consider an example of non-compliance by vendors in our client’s MAP network. At first glance, low prices on marketplaces and online stores (IM) should lead to an increase in brand sales. We see on the online store monitoring charts a gradual decrease in the cost of the offer for all sellers. Gradually, the price drops to the minimum level and stops at it in all online stores and marketplaces. Pricing ends.
The lack of a stable income from the sale of brand products leads to the reluctance of major players in online retail to sell the customer’s TM. In many stores, an inscription appears on the customer’s product cards – it is discontinued or out of stock. The presence of the brand in the network is falling, its availability for potential customers is also falling, and real sales are decreasing.
Monitoring compliance with recommended prices and punishing stores that violate the customer’s sales policy will lead to a recovery in sales with the likelihood of their growth in the future. It is important to analyze prices on the market regularly and constantly. In this case, you can count on a stable positive result.
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Online brand protection is a set of measures to detect its illegal use and eliminate it. Trademark protection services include a dialogue with the infringer, claim work, filing complaints with state and law enforcement agencies, and going to court. If it is not possible to agree with this or that Internet resource, then one thing remains - to remove the goods of your trademarks from its pages.
A good helper in protecting a trademark online is a control purchase. It will help to find out the source of your product getting into a particular online store. Often it is enough to punish the supplier, and the violations stop. Our control purchase service is always at your service.
Protecting intellectual property rights on the Internet requires special knowledge and experience. Our lawyers themselves will get in touch with this resource and will resolve this issue for you in a pre-trial or judicial procedure.
Faced with problems protecting your TM on the Internet, our service “Brand Protection on the Internet” will help you.