Price monitoring services in e-commerce. Top 12 in 2024

Online price monitoring services have become a must-have tool for e-commerce entrepreneurs, providing them with the opportunity to analyze in real time the dynamics of prices for their goods and competitors’ goods.

Every year more and more people prefer to make purchases online. They are attracted by convenience, wide choice and the ability to compare the cost of goods from different suppliers. E-commerce has become not just an alternative but also the preferred way of shopping for many.

For this reason, price monitoring services are becoming increasingly popular among business representatives. You can purchase price monitoring services by contacting specialized services that offer price monitoring on the Internet.

In this article, we will look at 12 effective online price monitoring tools for e-commerce. What price monitoring services do they provide, how does the program for monitoring prices in online stores work, how much will it cost and what do users say about them. But first, let’s figure out why a business needs online market price monitoring?

6 advantages of monitoring competitors’ prices in business strategy

First and foremost, a competitor price monitoring program is a key factor in optimizing your pricing strategy. When the market is constantly changing and competition is growing, knowing about competitors’ prices is simply necessary and a system for monitoring competitors’ prices comes to the fore.

Advantages of monitoring prices on the Internet:

1) Competitive advantage. Automatic price monitoring allows a business to find out how competitors’ prices are changing. Price control on the Internet gives you the opportunity to adapt your pricing policy in accordance with the current market situation and be more competitive.

2) Demand forecasting. Analysis of price data will allow us to calculate the dynamics of demand for products for different customer segments. The company will be able to optimize inventory, production and logistics, avoiding overproduction or shortages of goods.

3) Determination of optimal prices. Program for monitoring competitors’ prices will allow a business to determine the optimal price level at which maximum profits can be achieved.

4) Monitoring changes in the market situation. The program for monitoring prices on the Internet provides information about sharp price policy jumps on the market. The company can quickly respond to changes in supply and demand, as well as minimize the risks of financial losses.

5) Analysis of the effectiveness of marketing campaigns. By comparing price data before and after marketing campaigns, you can evaluate the effectiveness of promotional activities and adjust your marketing strategy.

6) Process automation. If previously tracking competitors on the Internet was carried out mainly manually, then the program for monitoring prices in stores provides the ability to automatically collect data from various sources. Price monitoring services from specialized services significantly reduce the time and labor costs of the company’s personnel for market analysis.

Competitor Price Monitoring Services: 12 Solutions for Businesses in 2024

A price monitoring service is an online platform, software or web browser extension that automatically monitors competitors’ current prices in real time. The main objective of this tool is to control prices on the Internet and save both employee time and business finances.

All services can be divided into several categories:

1. a) a program for monitoring prices – a parser that only collects data.
2. b) Saas service – in addition to the parser, such services have functionality for analyzing the collected information.
3. c) specialized services that combine the functions of the first two and also provide additional services.

Price Control (Ukraine)

The Price Control price monitoring service is suitable for both brands and online retailers. For brands, the service comprehensively solves the problem of MAP monitoring on the Internet, up to the legal protection of intellectual property on the Internet. For online retailers, a pricing tool based on the results of monitoring competitors’ prices will be useful.

Tariff: from $119

Free trial period: yes.

Regional coverage: Ukraine, Eastern and Western Europe, countries of Central and Southeast Asia. The company recently entered the US and Canadian markets.

Service functionality

Setup: free. The Price Control service offers three types of comparisons: manual, automatic and mixed. The choice of matching type depends on the product category. Free monthly updating of comparisons is provided.

Data collection: prices, availability and quantity of assortment, promotional offers, promotional codes and cashbacks, ratings, number of reviews, product characteristics. Availability of software to bypass parsing protection. The number of websites for price monitoring is unlimited.

Data analysis: comparison, calculation of average, minimum and maximum prices on the market, history of price dynamics. Automatic distribution of notifications about violations of the RRC.

Reporting: documents in MS Excel, CSV file, XML formats. The client can also create graphs, charts and tables in the service’s web application. There you can also generate personalized reports using filters to segment data.

Pricing: The client needs to select a price monitoring site, create their own repricing rules in the web application, and the price comparison program will offer the best prices based on the collected data and the client’s input. The results of the revaluation are uploaded to Excel to check the effectiveness of the strategy. API integration into the user’s CRM is available.

Service rating: 4.8.

Reviews: users of the Price Control price monitoring service note a high level of customer support, prompt response to requests, and high quality of data collection.

Competera (Ukraine)

The international price monitoring platform Competera is aimed at large retailers. This competitor price monitoring system offers predictive analysis and pricing optimization.With its help, large retailers and brands can not only track prices, but also predict market trends, which allows them to optimize their assortment and increase profitability.

In 2019, the company received recognition from the international software research service Crozdesk as the best price optimization platform.

Tariff: from $750

Free trial period: on request.

Service functionality

Settings: three types of matching – manual, automatic, mixed.

Data collection: competitors’ prices and other non-price parameters. The platform can collect data both on the competitor’s entire catalog and on selected SKUs. Price monitoring software retrieves data from competitors’ websites in real time. Collection accuracy is 98%. The number of competing sites is up to 5.

Data Analysis: Analyzing competitors’ prices and strategies using intelligent software helps optimize pricing and improve conversions. Analysis of historical data on price and non-price parameters.

Reporting: dashboards in the Competera web application.

Pricing: creating a strategy based on business rules and market trends, testing and analyzing the results. Integration with ERP and other systems via API is available.

Drawbacks: Price monitoring service can be expensive for small businesses.

Rating: 4.8

Reviews: high program efficiency, prompt support, and automated pricing.

Price2Spy (Serbia)

Price2Spy offers automatic competitor price tracking and notifications of changes. This online store price monitoring software is especially useful for retailers, manufacturers and e-commerce platforms operating on a global level. Key features include dynamic pricing and API integration for process automation.

Tariffs: from $26.95

Free trial period: yes.

Service functionality

Configuration: client-side mapping or, for an additional fee, the service takes over this function. Three types of matching: manual, automatic, hybrid.

Data collection: prices, product availability, stock status, shipping costs, ratings, number of reviews, and user information about the product. The number of sites is unlimited. It is possible to collect data that is not displayed in the product card, but is available on the product category page.

Data analysis: price comparison, dynamics, profitability analysis for the purpose of pricing forecast. Integration with Google Analytics 4 is available. Brands can send notifications to violators of the RRP.

Reporting: MS Excel, CSV file, XML, JSON formats available. Data can also be stored both on the client’s server and on the Price2Spy server.

Pricing: You can choose one of two pricing options – direct and indirect. In the first option, the client needs to integrate his website with the platform account, set up the necessary rules, and the revaluation strategies will be automatically applied on the site. In the second scenario, the system will provide a report with recommendations for manual revaluation.

Drawbacks: the cost is indicated only for price monitoring. Other options cost extra. It’s not easy for novice users to figure out the setup.

Rating: 4.5 – 4.8.

Reviews: high-quality service, ease of use, and functionality.

Prisync (Türkiye)

Prisync competitor price monitor software offers automatic, real-time competitive data collection. This solution is suitable for medium and small e-commerce platforms and retailers who want to have up-to-date information about competitors’ prices and market dynamics.

Tariffs: from $99

Free trial period: yes.

Service functionality

Setup: the client independently enters a list of items and links to competitors’ websites in the web application. There is no automatic matching.

Data collection: prices, assortment availability. The number of competing sites is limited.

Data analysis: price comparison.

Reporting: Data is transferred to a web application, from where it can be downloaded in Excel format. When competitors’ prices change, the client receives an email notification. There is data integration via API.

Pricing: Dynamic pricing functionality is available in the web application and is quite easy to use: you just need to add your own rules. It is possible to add one or more rules for revaluation.

Drawbacks: limited number of sites for monitoring, no software to bypass parsing protection, monitoring of prices of goods with different parameters (color, size) is carried out incorrectly.

Rating: 4.8.

Reviews: ease of program use.

Wiser (USA)

Thd  Wiser  price monitoring service stands out for its extensive capabilities for trend analysis and brand reputation management. This online price monitoring software is suitable for retailers and brands that need deep market analysis and the ability to optimize their product range.

Tariffs: on request.

Free trial period: no

Service functionality

Configuration: automatic and manual matching. Automatic matching is based on machine learning, which takes into account similar product IDs.

Data collection: monitoring prices from individual product pages or category pages, collecting prices for products added to the cart; non-price parameters (quantity of goods, inventory level, characteristics, etc.); customer information, search queries, brand ratings, brand reviews, etc.

Data analysis: taking into account all the data that affects the price, analyzing consumer preferences, assessing the range of competitors to build a strategy for entering new markets, recommendations for increasing brand reputation.

Reporting: data is visualized on dashboards; the client chooses the upload format independently.

Pricing: Price comparison software provides recommendations for adjusting pricing strategy based on historical data and rules; repricing results are displayed in a web application for checking their effectiveness. Revaluation can be carried out on several online resources simultaneously.

Drawbacks: the service is too expensive for small and medium-sized businesses, there is no test version, low quality technical support.

Rating: 4.8

Reviews: clear and simple platform interface.

Dataweave (India)

Dataweave – a price monitoring site that provides businesses with information about competitors’ prices, product availability, and marketing strategies. This competitor price monitoring software is aimed at retailers, brands and companies looking to optimize their pricing strategies and improve their competitiveness in the market.

Tariff: No data available.

Service functionality

Setup: AI-based mapping enables accuracy of 80-90%, with optional photo-based mapping. Additional manual verification is available, along with unit standardization.

Data Collection: prices, product availability, and competitor marketing data collected through scanning various online sources.

Data Analysis: analytical tools assess price competitiveness, content quality, product availability, promotion effectiveness, platform positioning in search and media, and customer reviews. No historical data analysis is provided.

Reporting: The price monitoring system can generate real-time tables and graphs with various metrics such as product availability and marketing strategy effectiveness. Data export to Excel and API integration with business management and analytics systems are available.

Drawbacks: Limited customization of analytical reports, no historical data view, higher price compared to competitors.

Rating: 4.8/5

Reviews: DataWeave’s price monitoring system saves time by eliminating the need for manual data collection.

NetRivals (Spain)

NetRivals is a competitor price monitoring service that helps e-commerce businesses manage pricing and analyze the market. The platform tracks competitor prices on websites and marketplaces (e.g., Amazon and Google Shopping). The NetRivals price monitoring system has its own Google extension, simplifying data collection and analysis on web pages. The service is useful for both retailers and brands.

Tariff: From $399

Free Trial: Available

Service functionality

Setup: Intelligent algorithms automatically match products with competitors’ counterparts, even if they are presented differently across platforms.

Data Collection: Prices, product availability, platform positions in search, stock levels, competitor promotions, product photos, shipping costs, and more. The data collection frequency depends on the client’s needs, ranging from several times a day to data scans every 5 minutes.

Scraping of customer reviews and ratings. Automatic price monitoring by product categories with common characteristics. For brands, tracking of sellers offering prices below the recommended retail price (RRP).

Data Analysis: The price analysis service provides opportunities for market research, product offer studies, pricing strategy evaluation, and competitor stock level assessments.

Pricing: The platform collects competitor pricing data, demand, and other market conditions, then uses this data for automatic price adjustments in online stores. The pricing system test is available in a safe mode.
Reporting: Available as charts and tables on the platform, with the option to export to CSV or Excel formats. Integration with business intelligence (BI) systems is available.

Drawbacks: Limited to specific industries (sports, health and beauty, accessories, toys, pet products, music retail). Inconvenient interface.

Rating: 4.2/5

Reviews: Customers describe it as a very useful tool if “you don’t want to fall behind the market and want to maintain competitive pricing to attract customers.”

Skuuudle (UK)

Skuuudle is a price monitoring and market analysis system that helps businesses track competitors and optimize their pricing strategies.

Tariff: From $199

Free Trial: No, but a demo version is available.

Service functionality

Setup: automatic matching with manual verification.

Data Collection: prices, discounts, product features and descriptions, availability, comparable products, etc. The number of sites and regions is unlimited. Any monitoring frequency is available. Data quality is controlled by artificial intelligence.

Data Analysis: competitor pricing analysis and market trend analytics.

Reporting: Reports are adapted to specific business needs. A wide range of integrations with various platforms is available.

Drawbacks: It may take time and additional effort to learn the dashboard.

Rating: 4.7/5

Reviews: According to Google reviews, an excellent service in terms of price and quality ratio.

Omnia Retail (Netherlands)

Omnia Retail is a pricing and marketing automation management platform that helps retail companies optimize their pricing strategies and improve marketing campaigns. It is more suitable for retailers, as its primary specialization is dynamic pricing.

Tariff: from $199

Free Trial: available

Service functionality

Setup: automatic matching.

Data Collection: capable of collecting millions of data points from an unlimited number of websites.

Pricing: the proprietary Pricing Strategy Tree™ algorithm combines company data, such as products and sales, with external sources (such as Google Analytics). This enables the generation of new, optimal prices without manual intervention, ensuring efficient and dynamic price management.

Reporting: analytics and reporting on the platform. A notification system helps track market changes and adjust strategies in real-time. The price analysis service integrates easily with enterprise resource planning (ERP) and business intelligence (BI) systems.

Drawbacks: it may take time and additional effort to learn the dashboard. No ability to monitor service prices.

Rating: 4.7/5

Reviews: users praise the high quality of customer support.

Intelligence Node (India)

Intelligence Node is an AI-based platform designed for real-time price monitoring and competitor analysis. It includes price and promotion management, assortment analysis, and brand protection functions. Operates in 140 countries worldwide.

Pricing: individual

Free Trial: on request

Service functionality

Setup: automatic matching using proprietary Computer Vision technology, which allows for product recognition by photo, ensuring 99% data accuracy.

Data Collection: the platform collects and analyzes data on prices, product availability, and market trends in real time, with data updates every 10 seconds.

Pricing: the platform automatically adjusts prices based on collected data and market trends.

Reporting: users can receive personalized reports and use dashboards for in-depth market analysis. Intelligence Node easily integrates with existing ERP, CRM, and analytics tools, such as Google Analytics. Plug ‘n’ Play integration is available.

Drawbacks: occasional data errors; expensive.

Rating: 4.5/5

Reviews: Users highlight ease of use, comprehensive data, and detailed analysis.

Dealavo (Poland)

Dealavo is a price monitoring system that provides analytical solutions for e-commerce, targeting online stores and brands. The company specializes in price monitoring and process automation for online trading, as well as DPSM solutions (distribution, pricing, placement, merchandising) for manufacturers. Dealavo helps brands and distributors control compliance with minimum recommended retail prices. The price analysis service is active in 32 markets, working with both international corporations and local players.

Pricing: individual

Free Trial: available

Setup: automatic matching with manual validation.

Data Collection: prices and product availability in real-time across various channels, including marketplaces, online stores, and price comparison platforms.

Pricing: the service’s pricing system supports automatic price changes based on competitor data and market conditions. Users can configure rules and algorithms that automatically adjust prices to optimize sales and margins.

Reporting: the price monitoring service provides detailed reports and analytics, including price charts, trends, market position comparisons, and competitiveness indicators.

Integration with Magento, Shopify, WooCommerce, as well as marketplaces including Amazon and eBay.

Rating: 4.7/5

Reviews: users highly appreciate the user-friendly interface, modern design, and customization options.

Repricer (USA)

Repricer is a tool that allows companies to automatically adjust prices for their products based on various factors such as competitor prices, demand, seasonality, and other market conditions, primarily on Amazon and eBay. The competitor price analysis service mainly specializes in dynamic pricing.

Tariff: from $89 (re-pricing on Amazon)

Free Trial: available

Data Collection: Competitor prices from all global Amazon platforms.

Pricing: based on user-defined rules that consider factors like minimum profit, maximum discount, price thresholds, and other conditions. Supports dynamic pricing with instant re-pricing depending on current market conditions, demand levels, and other variable factors.

Reporting: the price monitoring service provides detailed reports and analytics on price changes, competitive environment, and pricing effectiveness.

Integration with Amazon, eBay, Walmart, and platforms for managing online stores such as Shopify, Magento, WooCommerce. 

Rating: 4.0/5

Reviews: users note the quality of technical support.

How to choose monitoring services?

When choosing a price monitoring service to achieve your business goals, you should consider the following factors:

• Data collection taking into account various parameters.
• Saving price history.
• Application of dynamic pricing technology.
• Conducting marketing analysis.
• Integration with the client’s system.
• Automated sending of notifications about price changes on sites.
• Providing a free trial period.
• Availability of software to bypass parsing protection.

Also pay attention to the level of customer support: how quickly the service staff respond to your requests.

Price monitoring software is becoming an increasingly popular tool for businesses. It allows you to effectively manage pricing, analyze the market and make strategic decisions. The automated process of collecting data and solving business problems regarding pricing will relieve your company’s employees from routine manual labor on market research.

If after this article you are still in doubt about which price monitoring service provider to choose, contact Price Control. Sales managers will provide quality advice and select the most optimal solution for your task.