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In one of the most dynamic segments of the e-commerce market, additional marketing techniques are indispensable for achieving positive results. One of the most effective means, as practice shows, is price monitoring. This tool solves 2 main tasks at once:
- monitor competitors in order to have up-to-date information and build your own optimal pricing policy;
- monitor online sellers, which allows you to identify partners who do not adhere to the MAP/ MSRP level.
The Price Control company has been providing monitoring services for many years. The company's own software has flexible settings that guarantee a unique approach to the needs of the client. In the review, we will tell you about the main differences between our service and competitors and why Price Control is the best choice.
Competitor price monitoring service from Price Control is a high-precision automated solution for collecting prices from the pages of online stores. The service is configured to exclude false positives that occur when reseller sites create protection against a parser. The tasks that the Price Control service solves, our capabilities and competitive advantages are described in this article.
We provide complete and up-to-date information about the market and thus help our clients make effective business decisions.
The main task that manufacturers and distributors set before monitoring prices is to identify dumpers. However, this is not always possible, because the number of stores and trading platforms in the network is increasing every day. The active expansion of the e-commerce market took place during the period of quarantine restrictions. Many offline retailers have moved online.
Usually the client is limited to monitoring the 50-60 largest or most popular points of sale, which turn out to be the unspoken trendsetters of price trends in the market. This is not enough for a successful anti-dumping campaign. Therefore, Price Control recommends that its customers use the service of search for brand representation in all domestic online sellers. The automated software scans all possible marketplaces, message boards and Google searches. Collected information about all sellers of your products is presented in the form of convenient XLSX reports.
Most companies providing monitoring services offer their customers to set up a data collection and comparison service on their own or for a fee.
Price Control does it for free! By choosing our service, you buy a full package of turnkey services. This does not mean that everything will be the same for larger and smaller tasks. Where monitoring of thousands of SKUs is needed, we can offer both automatic matching and additional manual verification. If we are talking about a small nomenclature list, then manual comparison is recommended.
We also take into account the fact that many online stores periodically change the design of their sites. This threatens with monitoring errors. To avoid such situations, comparisons are regularly updated.
The majority of companies providing monitoring services offer their clients to set up the data collection and comparison service on their own or for a fee.
Price Control does it for free! By choosing our service, you buy a full package of turnkey services. This does not mean that everything will be the same for large and smaller tasks. Where monitoring prices of thousands of SKUs is needed, we can offer both automatic matching and additional manual verification. If we are talking about a small nomenclature list, then manual comparison is recommended.
We also take into account the fact that many online stores periodically change the layout of their sites. This threatens with errors during monitoring. To avoid such situations, comparisons are regularly updated.
Due to the new trading conditions during the period of quarantine and forced self-isolation, sales from stationary stores have switched to online. One of the main trends in the domestic e-commerce market in recent years is the transition of offline sellers to marketplaces. The trend of 2021 is customer requests to monitor prices the marketplaces.
Service packages provided by Price Control include the ability to monitor all domestic marketplaces , both within the basic tariff and in the context of an additional option.
Price Control recently introduced its own software for building a dynamic pricing strategy. Based on the received automated monitoring data, the client can create their own pricing rules, taking into account the minimum and recommended prices, marginality and other important parameters. The system will recalculate prices based on the established rules and set the most optimal ones.
For more detailed information, please contact us!
The system collects data at random times of the day to prevent online stores from predicting the time of parsing prices. This allows you to get up-to-date information about the state of the market, and not what competitors would like to show you (inflate prices by the time of monitoring, and then return the original ones).
For the convenience of the client, analytics can be automatically uploaded to the accounting system or sent as reports by e-mail.
Download sample monitoring reports
Access to data can be obtained at any time if you use the Personal Account on the Price Control website.
Information will be presented not only in the usual report format, but also in the form of graphs, charts or pivot tables.
To get acquainted with the functionality of the Personal Account, we suggest using the demo version.
To work in the demo version of the service, you need to enter the main page of your Personal Account and click the "Try DEMO" button.
The login link will be sent to the email address specified in the registration form.
Subscription Menu
After successfully logging in to the personal account, the user will have access to all menu sections (on the left side of the window) and a trial subscription from 50 online stores and 50 product items
The Subscription menu has two tabs: Items and Stores.
When you select the “Stores” tab, the screen displays a table with a list of sites, information about the representation of commodity items, the number of violations, the availability of goods, etc.
Additional functions are available to the user to analyze the situation in online stores.
Using the buttons above the table, you can upload information to an Excel file, apply filters and customize the table for your tasks.
Button “Upload to Excel” Button “Filter” Button “Setting the table”
You can do setting of chart once.
In the Personal Account, it is possible to conduct an analysis for each store separately. Double-clicking on the site name in the table will redirect you to a page with statistics: the last collection for the past week, the presence of goods, violations of the MAP/ MSRP, the availability of goods, etc.
One click on a product item will redirect you to the website page where the product is placed.
When selecting the "Nomenclature" tab, the user has access to functionality similar to that described above. When you select the "Nomenclature" tab, the screen displays information about the representation of commodity items in online stores, prices at the time of collection, deviations from the MAP/ MSRP.
By double clicking on the item name, the system will redirect the user to the detailed analytics page.
When you hover over the chart, a panel pops up showing the minimum, maximum and average price at a certain collection time.
The table contains a list of all online stores that have the selected item. One click on the name of the online store will redirect to the product card.
In the Personal Account, you can generate reports for price analysis and generate statistical data at any time convenient for the user.
аIn the figure below, all options are disabled and the system issued all violations for one selected item in all online stores where it is presented
The user can select violation statistics for a certain period of time or view violations only since the last data collection. Also, if the user does not position a product that is not in stock in the online store as dumping, you can select the “Only in stock” option. After that, click the "Create" button.
Under the chart below, a table with data on price violations is formed. If necessary, it can be customized for your tasks and uploaded to Excel format.
Above the table there are two buttons: "Filter" and "Settings"
This tab provides functionality for uploading a monitoring report and graphical display of data collection.
In the top line, from the drop-down list, select the date of data collection and click the "Generate" button. After the report is generated, an “envelope” will appear at the top, next to the project name.
After one click on the "envelope" a window will pop up with a file to upload to Excel.
The functionality of the "Project Statistics" tab allows you to generate charts for several types of data: the number of violations, the percentage of price violations, the amount of deviation, etc.
To get the result, the user needs to set filters: time period, select an online store or position and data type.
If you are interested in statistics for the entire project, the fields "Online store" and "Nomenclature" should be left empty.
The functionality described above is available for new users who are not Price Control corporate clients.
For corporate clients, we provide additional tools to solve their problems: for example, the ability to change product links, dynamic pricing, etc.
In order to get access to the full functionality of the Personal Account, order the "Monitoring" service in Price Control. The quality of our services can be assessed by using a free trial period.
In order to get access to the full functionality of the Personal Account, order the "Monitoring" service in Price Control. The quality of our services can be assessed by using a free trial period.
With the constant use of our service, you can be sure that your brand is fully protected from dumping, illegal use, the sale of fakes and contraband goods.
Want to learn more or book a consultation with a specialist? Contact us!
Price Control Project Manager.
Director of LLC "KA Perspektiva - 3000"
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