Case #1. Monitoring the prices of customers and partners on the Internet is the way to increase brand trust

Monitoring the prices of customers and partners on the Internet is the way to increase brand trust

https://pricecontrol.biz/en/collection-and-processing-of-databases/

The client is a representative office of a well-known European company. More than 10 years of experience in the CIS. Sales are carried out by regional dealers. More than 400 online shops in Ukraine are purchased from dealers and sold by the company’s products. The installer is the No. 1 priority for the company. Trained and certified. He recommends to the customer what equipment and how to install it correctly, calculates the estimate for the entire installation project.

PROBLEM

Monitoring showed more than 70% of violators for each trademark.

Problem #1

Problem #2
Problem #3

SOLUTION

A set of measures to solve the problem.

1. We found all online stores that work with the company’s products. Newcomers in the brand are constantly added to the list.

2. Monitoring of prices in online storesand marketplaces  has been launched, the overall picture of the market has been determined.

3. A policy has been developed for working with online stores that have dumping and with dealers who ship goods to them.

4. The issue of terminating cooperation with dealers who have repeatedly violated the “rules of the game” is being considered.

RESULT

Results achieved.

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    Case #2. Bringing order to prices in online stores as a way to attract new customers

    Bringing order to prices in online stores as a way to attract new customers

    The client is one of the largest cabinet furniture manufacturers in Europe. There are own factories in a number of Eastern European countries. They are engaged in the sale of products, both independently and through a network of regional dealers. Very widely represented in specialized furniture stores and chain supermarkets. More than 200 online stores constantly work with products of the company’s trademarks. Online stores are dumping. They sell goods imported into the country without paying taxes and duties.

    PROBLEM

    Prices of online stores do not comply with the MAP/ MSRP.

    Problem #1

    Problem #2

    SOLUTION

    A set of measures to solve the problem.

    RESULT

    Results achieved.

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      Case #3. «Attracting new importers as a result of an effective fight against dumping»

      Attracting new importers as a result of an effective fight against dumping

      The client is one of the largest European manufacturers of water heating equipment. They are engaged in the marketing of products through a network of importers. They are well represented in offline stores selling home and garden equipment. More than 600 online stores sell the company’s branded products. A few years before working with the Price control project, the company was engaged in monitoring the prices of its goods on the Internet through one of the services for monitoring the prices of online stores.

      PROBLEM

      Dumping on the internet.

      Problem #1

      Problem #2

      SOLUTION

      A set of measures to solve the problem.

      1. New rules of work for importers have been introduced, providing for high fines for trading with online shops with dumping.

      2. A meeting was held with importers and an agreement was reached on the assistance of their managers in the work of Price Control with violators.

      3. Monitoring of prices of all online stores selling products of the client’s brand has begun.

      4. Automatic mailing of letters to all online stores with dumping is enabled.

      5. Automatic calling by the robot of all Internet sites with dumping is enabled.

      6. The Price Control manager assigned to the project personally contacted the responsible persons of the sites that violated the trading rules.

      7. Started a regular controlt purchase in stores that refused to name suppliers. Importers who shipped goods there were punished with fines.

      8. A search was carried out for the representation of the customer’s goods on the Internet and all new online stores selling the customer’s trademark are added to price monitoring.

      RESULT

      Results achieved.

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        Case #4. Dumping prices on the Internet - a real risk of outflow of customers

        Dumping prices on the Internet - a real risk of outflow of customers

        The client is a manufacturer of several brands of climate, water heating and heating equipment. It sells through its own online platforms and dealers who sell goods through online stores and marketplaces. At the initial stage of cooperation, the customer provided us with about 300 sites selling their goods for monitoring.

        PROBLEM

        Monitoring showed more than 70% of violators for each trademark.

        Problem #1
        Problem #2

        SOLUTION

        Coverage of the entire market.

        1. We came to the conclusion that without control of the entire market, it would be difficult to restore order and solve the business problems of clients in full.

        2. We decided to do a monthly search for the representation of customer brands on the Internet and add all found online stores to the monitoring for regular monitoring.  Trademark representation reports on the Internet can be found here.

        RESULT

        Results achieved.

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          Сase#5. Loyal installers of your products - an inexhaustible potential for sales growth

          Loyal installers of your products - an inexhaustible potential for sales growth

          The client is a European manufacturer of heating equipment with more than ten years of experience in the CIS countries. In Ukraine there is a representative office of the company, and regional dealers are engaged in sales. One of the priority activities of the company is the involvement of installers. They carry out not only service maintenance of equipment, but are also the main customers. The need to purchase a boiler from an ordinary person may appear once or twice in a lifetime, and installers weekly give recommendations to their customers on what is best to buy.

          The company offers attractive conditions for cooperation: installers undergo training, receive certificates, and a special bonus system has been developed for them.

          GOAL

          Expansion of the partner service network.

          The tasks before us were:

          SOLUTION

          Collecting a database of installers.

          Our company received an order for such a service for the first time, so we definitely could not calculate the timing of its implementation and labor costs. We received information from the client that the complete database could be about 7000 contacts. Focusing on this figure, it was planned to solve the tasks set in three months.

          What we did:

          1. We launched the parsing of websites of companies providing heating equipment installation services, bulletin boards, social networks, online stores. The total number of contacts found reached up to 8000.

          2. The information was output to a report in XLXS format for further processing.

          3. We connected call-center operators to clarify information by phone and interview installation specialists.

          4. After all calling, the database was filtered and only relevant data was left. Only companies and specialists working at that time in this field remained on the list.

          5. The database filtered from the “garbage” with comments on each contact was transferred to the client.

          RESULT

          Satisfied customer 

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            Елена Ковалева
            Article author: CEO-specialist of the company 'Price Control'. Higher education. Studied Executive MBA at kmbs. Over 7 years of experience in e-commerce.

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