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How to find installers for your products and increase sales

February 4, 2025
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Every business owner or head of a company is well aware that an effective relationship with consumers is possible with a high degree of customer focus. Therefore, the main goal of each company is long-term and mutually beneficial relationships with customers.

A detailed base of installers can be an important competitive advantage for a company. Collecting the database of installers takes a lot of time and effort of the staff, it seems that the result has been achieved, but time passes, everything changes and the update of the database of installers again comes to the surface.

This implies the need to maintain and regularly update the client base. How to find installers and build a database, how to keep it up to date, we will tell in this article.

What can installers do?

For many manufacturers and suppliers of heating, climate control, plumbing, alarm and security systems, etc., in general, all equipment that requires installation by a specialist, the main customers are assemblers (installers). Agree, an ordinary person buys a boiler, air conditioner or security system on average 2 times in his life. And installers install this equipment every day and recommend this or that brand or supplier to their customers.

Therefore, attracting installers loyal to the company will be the main effective tool for managing sales. It is the installers who bring the greatest profit, help pricing.

Of course, each company already has its own base of installers, but, as practice shows, its relevance is lost after six months. And against the backdrop of the crisis-quarantine period, changes in the market for offers of installer services are happening even faster.

Someone closes their business, and someone, on the contrary, on this wave, goes “to the kings”. The recent experience of updating the database of installers for one of our clients showed that out of 700 contacts, less than half turned out to be “live”.

At the same time, information was entered into the database only about those installers who once worked with the company and even attended training events and presentations of new products.

We conclude: updating the database of company installers should be carried out at least once every six months.

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Collected from the maximum possible sources and a detailed base of installers will bring a lot of benefits to the company:

detailed information about a person will allow you to attract him with additional bonuses, special offers, and please him with gifts. So the specialist will feel his value for the company and will recommend to his customers the installation of equipment only of your brand;
cooperation with installers from different regions of the country will provide an opportunity to focus on brand promotion in new markets;
feedback from end-users of products will help eliminate shortcomings in the company's activities and improve the quality of service, will allow you to analyze competitors' prices;
marketers will be able to competently organize mailings, prepare special offers and set up targeted advertising;
increase profits with consistent installers. Business owners are well aware that attracting new customers is much more expensive than retaining old ones;
and, of course, advantages over competitors that do not have such a base.

How to find installers and build a database?

There are several ways to create a database.

Manually find installers, create a table in Excel, enter contacts into it and create mailing lists with cooperation offers.
Launch ads on social networks and add to the database those who responded to your ad.
Attend specialized exhibitions and conferences and, possibly, attract the right specialists there.

All of these methods will help create an installer base, but each of them has disadvantages:

- collecting information manually will take a lot of time and human resources, and offers on the network may be out of date and mailing will go to non-existent or long-abandoned email addresses;

- non-professionals may respond to the ad;

- you can chat with a limited number of experts at exhibitions.

The most effective method for building a database of installers is automatic scraping of all available offers on the internet.

The Price Control service not only collects installer data from all online sources, including social media and classified ad platforms, but also updates the database by calling each contact.

Additionally, upon client request, our specialists can conduct marketing surveys, provide information about the company's products, and invite installers to collaborate during the validation process.

As a result, clients receive an up-to-date database, transforming it into a valuable asset and an effective tool for business growth.

Want to learn more or book a consultation with a specialist? Contact us!

Irina Zheleznyakova

Price Control Project Manager.
Director of LLC "KA Perspektiva - 3000"

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How to find installers for your products and increase sales

What can installers do?

How to find installers and build a database?

Irina Zheleznyakova

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