MAP monitoring for brands
Combating Price Dumping in Online Stores

We collect prices daily on the websites of online stores and marketplaces.

From you, we receive information about the MAP/ MSRPs and MSRPs installed today.

Our system compares the prices of sites with those set by you. The result of the comparison is visible in your personal account and in the reports that we send you by e-mail.

Price controls on the Internet must be consistent. The absence of dumping today does not guarantee that it will not appear tomorrow.

To search for dumping, we must first find all the sellers of your goods on the Internet.

This is what our brand representation search service does. Next, we set up the collection of prices for all your sellers.

After identifying all the sellers that are important for your business, we monitor their prices, monitor the MAP on your website and identify dampers.

Price controls on the Internet should take place regularly. The absence of dumping today does not guarantee that it will not appear tomorrow. 

Most sellers on the Internet do not hide their prices from potential buyers. On the contrary, by all available means they are trying to show them to their customers in the most favorable light.

We do price collection – we monitor prices from the pages of marketplaces and online stores completely legally, acting like any interested consumer of the goods of these sites.

We simply automate the monitoring of prices for the entire offer of goods on the Internet, monitoring the prices of competitors for these goods and displaying them in reports convenient for commodity producers in your personal account.

Price dumping in the Internet channel is a fairly common phenomenon for the market today. Non-compliance with the RRP / MRP due to the importation of parallel imports or trade in counterfeit goods is not at all uncommon, both in individual online stores and on marketplaces.

Dumping the price market is a very dangerous phenomenon for any supplier to the Internet channel. Information about the dampinger will become known to every Internet sales participant in a few hours. After the first player, the price of the second will collapse, followed by the third, and so on until a complete collapse.

The product will be sold with a minimum margin, and after a while market leaders will begin to refuse it – those who spend a lot on marketing and sell a lot. Instead of sales growth, there will be a rejection of your goods by the main players. Serious work will be required to protect your intellectual property rights on the Internet.

The most important thing is to understand the reason for dumping in online stores.

Often, it is enough to simply inform the dumping site about the presence of MAP/ MSRPs or MRPs for working in the Internet channel.

It happens that sites work with contraband or counterfeit goods. In this case, simple exhortations are not enough. You need activities to protect your brand – claim work and appeal to law enforcement agencies. – claim work and appeal to law enforcement agencies.

Shops dump prices for very different reasons. Dumping shop on purpose or by accident, what is its today’s goal will help you to determine our article “Dumping from A to Z” Next, I will give several possible options.

Often stores no longer sell your product, but do not change prices on product cards.

There are cases when sites use dumping on your brand to get traffic to their site and try to switch visitors to buy goods from other manufacturers.

Not infrequently, stores enter into price wars with their competitors and dump your assortment.

The exact reason can be found out only after a detailed analysis of market prices and negotiations with the trading platform

The minimum retail price (MAP) and the minimum recommended price (MSRP) most often mean the same thing.

There is no fundamental difference between these terms. Historically, one organization or industry tends to use one term more often than another.

Accordingly, the control over compliance with the MAP and MSRP is the same procedure.

Our service has extensive experience in solving such problems.

The question of how to monitor prices in online stores cannot be answered unambiguously. There are many ways – from manually bypassing sites to complex automatic price monitoring systems. The choice of method will largely depend on the task that is set for monitoring prices and the budget that you are ready to allocate for this.

We offer our customers a full range of price control on the Internet. From searching for sites selling your TM to regular parsing of prices from them. We ourselves do the comparison (matching) of your products with the products of the sites. For the convenience of work, we provide a Personal Account with many reports and a history of prices on the market.