Online brand protection

A prerequisite is the correct registration of your rights to the trademark and trademarks in the country where you plan to defend your rights.

The next step is monitoring and control over the use of your property by online sellers.

At the final stage, it is important to decide on a service that will help deal with the identified violations. The Price Controls service can perform this task for you.

We have been providing a full range of protection of brand rights on the Internet for more than five years. We serve more than fifty companies in the CIS and Eastern Europe in this matter.

Right holders turn to us for protection of TM. We monitor competitors’ prices for online stores and marketplaces. We help to control compliance with the online sales policy for many brands, we make test purchases on the Internet. We can collect a database of installers for manufacturers.

Consider an example of non-compliance by vendors in our client’s MAP network. At first glance, low prices on marketplaces and online stores (IM) should lead to an increase in brand sales. We see on the online store monitoring charts a gradual decrease in the cost of the offer for all sellers. Gradually, the price drops to the minimum level and stops at it in all online stores and marketplaces. Pricing ends.

The lack of a stable income from the sale of brand products leads to the reluctance of major players in online retail to sell the customer’s TM. In many stores, an inscription appears on the customer’s product cards – it is discontinued or out of stock. The presence of the brand in the network is falling, its availability for potential customers is also falling, and real sales are decreasing.

Monitoring compliance with recommended prices and punishing stores that violate the customer’s sales policy will lead to a recovery in sales with the likelihood of their growth in the future. It is important to analyze prices on the market regularly and constantly. In this case, you can count on a stable positive result.

We have our own parsers that can detect all references to our customers’ products on the Internet. We regularly parse this information and compare it with the one provided by the customer.

When we detect unauthorized sellers, significant price dumping, or the sale of other customer-branded products, we provide this information to customers.

We start by looking for these violations. At the second stage, we check that the client has all the necessary documents for the trademark and trademark. Then we agree with him a list of tools for protecting trademark rights on the Internet.

The tools that we offer: claims handling, complaints about hosting and search engines, test purchases to find out the channels for the goods to reach the site.

The process of protecting TM on the Internet consists of several stages.

The first step is to find places to sell your products in online stores and marketplaces. A one-time search for one or two brands costs about $100. Usually one search per month is enough. Only in the event of a sharp change in seasonal demand or the introduction of new products on the market, it is worth doing a search for representation more often.

The second stage is regular monitoring prices, availability, promotions at the points of sale found. It makes sense to connect monitoring of price aggregators. In some cases, the store may adhere to the supplier’s sales policy on its resource, and give incorrect information in advertising on aggregators. The cost of monitoring marketplace prices depends on the product matrix and the number of points for monitoring. Usually a budget of 300 USD is enough. for full control of the market in Ukraine.

At the third stage, the customer’s TM is identified and removed from stores and merchants that violate the rights of the TM owner. The average volume of an order for the removal of TM from the pages of sites of violators does not exceed 10 sites. This is about 100 USD more. per month.

Summing up all the costs, we can say about the average check of 500 USD. per month.